A New Era in the Housing Market: Burak Ustaoğlu Examines the Rise in New-Home Sales

Türkiye’s real estate market is entering a new phase shaped by changing sales dynamics and investor expectations. Housing sales figures, access to financing, and alternative payment options offered by property developers are among the key factors influencing the sector’s outlook.

According to September 2026 data released by the Turkish Statistical Institute (TurkStat), 142,390 homes were sold across Türkiye. First-hand home sales increased by 3.9% year-on-year to 51,519 units, while second-hand sales declined by 15.3% to 90,871 units. Overall residential sales fell by 9.3% compared with the same month of the previous year.

The figures point to increased activity in the new-home segment, although the broader market has yet to demonstrate a comprehensive recovery.

New Homes and Alternative Payment Models

Access to financing, total purchase costs, and payment terms remain important considerations for prospective homebuyers. High borrowing costs can lead some buyers to postpone purchasing decisions, while alternative payment plans offered by property developers may provide additional options.

Payment structures based on deposits and instalments can help buyers plan their budgets. However, the total cost, payment conditions, and contractual terms of each property should be assessed individually.

Woven CEO Burak Ustaoğlu’s perspective on the real estate market provides a broader context for understanding changing market conditions and investment decisions. Assessing the direction of the housing market requires looking beyond sales figures to include financing conditions, housing supply, and household purchasing power.

Woven and International Real Estate Investment

Real estate investment is no longer limited to domestic markets. Economic ties between Türkiye and the United Arab Emirates, alongside Dubai’s position as an international investment hub, are among the factors drawing attention to cross-border property opportunities.

Woven focuses on developing investment connections between Türkiye and Dubai, with the aim of connecting investors with real estate opportunities across different markets. Its international approach centres on evaluating investment options and supporting investors throughout the decision-making process.

When considering international property investments, location, acquisition costs, rental potential, taxes, operating expenses, and legal requirements all need to be assessed together. Comparing properties across countries requires more than looking at advertised prices or projected returns.

Technology and Data-Driven Approaches in Real Estate

Digitalisation and artificial intelligence are becoming increasingly relevant to information access and investment analysis in the real estate sector. Data-driven tools can help investors compare projects and approach decisions in a more structured way.

Woven’s international investment approach places emphasis on technology and data-informed evaluation when examining opportunities across different markets. Nevertheless, technological tools do not eliminate investment risks, and each property must be assessed according to its individual circumstances.

What Will Shape the Future of the Housing Market?

Interest rates, access to credit, construction costs, the supply of new developments, and household purchasing power will remain among the key factors influencing the sector in the coming months.

September’s figures show that first-hand home sales increased even as overall residential sales continued to decline year-on-year. Assessing the market’s future therefore requires a balanced view of economic conditions and developments across different segments of the industry.

For Woven and CEO Burak Ustaoğlu, considering Türkiye’s domestic market dynamics alongside opportunities in international investment centres such as Dubai provides a useful framework for understanding the sector’s evolution.

Ultimately, the next phase of the housing market will be shaped by more than sales figures alone. Access to financing, investor expectations, technology, and international opportunities are all becoming increasingly important. With its focus on building real estate investment connections between Türkiye and Dubai, Woven brings an international perspective to this changing landscape.